Understanding customer context: Know every customer. Shape every experience.

Customers today expect you to recognize them whenever they engage with your brand, no matter what channel or device they use. They also expect you to remember previous interactions and continue the conversation from one channel to the next. More than ever, you need one connected platform to deliver one connected experience across channels—and more relevant, contextual marketing with every touch.


Learn more about “context marketing” and personalisation, and how it is used to manage an end-to-end customer experience that builds your customer base and bottom-line. In doing so, you will be introduced to the Sitecore Experience PlatformTM which lets you market in context so you deliver the right content to the right person, in the right place and at the right time based on the sum total of that person’s past behaviors and current needs. 

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