Putting context at the center of sales success

To gain a thorough understanding of the raft of challenges facing sales departments today, SAP commissioned third party research on the changing face of sales across the globe. Loudhouse, an independent research agency based in London, were tasked with interviewing 800 influential sales directors, all global leaders in their field, whose choices have a profound impact on the global economy.


The research suggests companies increasingly realize the importance of harnessing all the data, insight and analysis that technology can deliver.  This information can then be used to build sales processes around every single prospect’s unique needs – to put context at the center of sales teams’ successes.


The study unearths sales leaders’ insights and views on issues including:

-The tension between targets and costs

-Changes within the sales funnel

-Internal processes in relation to the customer journey

-Tools to help them succeed.


This report summarizes the survey’s findings and highlights the issues likely to have the greatest impact on global sales activity in the coming years.


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