The Multichannel Customer

Brands looking to attract and retain consumers today need to ensure that their advertising messages and communication channels are fully optimized across multiple devices and platforms. This is particularly the case in Asia, where customers rapidly switch between multiple devices, or even consume from more than one screen at the same time. How can brands and marketers reach out to these multichannel customers, and deliver a personalized customer experience across all channels? In this issue of our CMO Innovation Guide, we take a closer look at some of these channels, and how brands can leverage them to their advantage.
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