Insight informs experience. And in today’s world, experience is everything.

Over the last few years, we have seen a customer revolution sparked by the new opportunities and insights available, driven by unprecedented innovation in areas like mobile, social, cloud, analytics, IoT and security. Now cognitive capabilities, like those of IBM Watson™, are having a profound transformative impact.


This document features examples of how market beating organisations are using IBM iX to develop business strategies and innovative customer experiences for the new cognitive economy, merging the physical and digital worlds to grow and connect with their customers like never before. Organisations profiled include:


- Vodafone Ireland
- Japan Airlines
- State Hermitage Museum
- Castrol
- Jaguar Land Rover
- Vasaloppet
- China Open
- Wimbledon

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