Initiating digital transformation

The world is undergoing a series of rapid and profound changes, buoyed by new ways of doing things and cutting-edge technological innovations. While few industries will be left untouched, marketers are having it harder as they navigate both traditional and digital platforms, in many cases treading into uncharted waters. While risks abound, the road ahead is also full of opportunities for forward-looking marketers as they initiate the necessary transformation within their organizations to support their initiatives.

 

In this issue of our CMO Innovation Guide, we put the spotlight squarely on change, separating the latest trends from passing fads, and how businesses can take the first steps towards beneficial, lasting, digital transformation. 

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