Etiqa uses 360-degree solution to deepen client relationships

It takes more than 24,000-strong agency network, more than 27 branches, and over 400 Maybank branches, ATMs, and other third-party services, to solidify customer relationships. Etiqa, a Maybank Group subsidiary, needed a solution that would give it deeper insight into its customers beyond what products they have purchased in the past.

For Etiqa, this means taking control of its data – a tough challenge when you consider the company’s legacy: an amalgamation of many firms—as many as five separate organizations on both the life and general insurance sides of the business.

This case study looks at how the insurer is mining its data to create a single view of a customer regardless of the products and from which business units these were purchased.

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