The cutting edge of retail

The retail industry is at a crossroad, jostled by disparate forces such as hyper-connected consumers, ubiquitous smartphones, and the deepening maturity of e-commerce. Moreover, retailers are also subjected to local trends and unpredictable winds of change such as slowing economic growth and a drop in the number of mainland shoppers.

 

Yet new research suggests that technology may not offer retailers an edge, but that most are open to the adoption of ICT solutions. In this guide, we look at how retailers can pivot and meld the traditional retail approach with the convenience and customer experience that only digital provides, harnessing the latest tools and cutting-edge strategies to succeed.

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