Accenture helps the Australian Rugby Union achieve digital success and fan engagement in mobility, analytics and cloud

Founded in 1949, the Australian Rugby Union (ARU) is the governing body of Rugby Union in Australia and oversees eight member unions representing each state and territory, including the national team.


While traditionally a sporting innovator, the landscape has shifted with the emergence of new challenges in engaging fans, as well as driving participation and capturing opportunities from digital content.


As the official technology consulting partner, Accenture helped the ARU implement innovative mobile and online applications, performance analytics, and customer relationship management (CRM) systems.


This case study looks at how Accenture helped the ARU leverage cloud, mobility and analytics to improve its relationship management and personalize online experiences.


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