CMO Innovation

US CMOs and advertisers are becoming increasingly confident over the use of digital and mobile platforms to reach their goals.
Many CMOs are working with the assumption that DSPs and SSPs are taking proactive steps to ensure brand safety. However, that is simply not the case...
Travel brands need to do more with their data to outcompete nimbler online startups and stay relevant to their end customers.

INNOVATION OPINION

By Vincent Leung, Digital Communications and Marketing Manager, BNP Paribas
By Bruno Tay, Country Manager, Singapore, ICLP

KNOWLEDGE CENTRAL

In this issue of our CMO Innovation Guide, the spotlight is squarely on change as we examine how businesses can take the first steps towards...
Targeting mid-­‐size and fast growing companies, SAP claims its SAP Business ByDesign is designed specifically to help these companies grow and...
Five tips that will make the most of your social recruiting efforts and get better results.
Though sales directors feel confident they have the right technology and processes in place to hit their targets there is a prevailing opinion that...
Cognitive capabilities, like those of IBM Watson™, are having a profound transformative impact on enhancing the customer experience.
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...