What Malaysians are buying online during Ramadan and Hari Raya

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More Malaysian customers are exploring buying new items online than before as they prepare for Ramadan and the Hari Raya celebrations, says Malaysia-based online marketplace 11street.

Surge in online sales

“Malaysian shoppers keep surprising us. During the Ramadan Raya period from 2015 to 2016, we have experienced more than 2.5 times uplift in overall online sales,” says Hoseok Kim, the CEO of 11street in a statement.

Indeed, a study of the data from 2016 found a significant increase in the purchase of e-vouchers in 2016, attributed to the availability of more options on this front. Leading to that, the search for food and beverage e-vouchers surged to more than 1.2 million during the Ramadan period for that year.

In addition, 11street pointed to a three-fold increase in both searches and online sales for baby car seats and car maintenance packages since the company’s inception in 2015. Interestingly, some Malaysians went ahead with the purchase of unexpected items such as gaming laptops and sports jerseys during this season.

Ultimately, 11street concluded that these behavioral patterns were driven by the lower prices found online to combat rising cost of living, coupled with the convenience of online shopping and a greater variety of options online.

Predictions for 2017

This year, the company predicts that online sales will continue upward by at least 50% throughout the Ramadan and Hari Raya this year, as consumers head online to shop for electronics, home gadgets and clothing apparels to prepare for Hari Raya.

“This year, we expect consumers to purchase more of e-vouchers especially for buka puasa buffets, encouraged by the fact that more five-star establishments and restaurants have hopped aboard 11street to offer their delectable spread,” says Kim.

“We are constantly evolving to move faster than current online shopping trends, as you can see from our vast offerings. As we amplify our offerings and make online shopping more secure, we see consumers’ confidence in us improving, through the purchase of motorcycles on our platform!”

Further reading:

Joy Aether seeks to bring benefits of online to offline ads

Brands not maximizing benefits of online commerce

The science of building an e-commerce giant

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