Twitter revamps design to woo new users

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Twitter announced this week that it has refreshed its interface for an easier to use experience that it says will offer a lighter and faster feel.

“Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use. We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better,” wrote Grace Kim, the VP of user research and design at Twitter in a blog post.

On the app front, a redesigned interface will see the profile, accounts, settings and privacy in one place on iOS, while a new side navigation menu and fewer tabs at the bottom of the app will mean less clutter and easier browsing. Links to articles and websites will also open in Safari’s viewer within the Twitter app for easier access.

In addition, redesigned icons should eliminate confusion and improve usability. Specifically, the old reply icon – which was an arrow and caused some to think it meant delete or to go back to a previous page, is now a speech bubble.

Finally, tweets viewed from the apps are now update instantly with reply, Retweet, and like counts so that users can see conversations as they’re happening. This feature isn’t currently available on Twitter.com though.

Twitter has sought to reposition its social media platform to effectively monetize it, though it remains to be seen whether it would be successful. Among other tweaks, Twitter had redesigned its analytics page, started emphasizing popular tweets, and created new services to target small and medium businesses.

Further reading:

Twitter redesigns analytics homepage to improve tracking

Twitter's drive to catalogue, organize and data mine human thought

Twitter eyes smaller businesses with new Dashboard app

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