Tophatter picks YouAppi to reel in users
Tophatter has selected YouAppi’s OneRun Growth Marketing Platform to acquire profitable users for its exclusive auction app.
Analysis of retail app marketing from 2015, 2016 and the first quarter of 2017 from YouAppi has found that there has been a tremendous growth in the download of retail apps in key global markets including the United States, India, Indonesia, Brazil, the United Kingdom, Italy, Germany, Spain, France, China, Russia and Japan.
The data is based on campaigns for 1,300 leading international retail apps running in 183 countries including Tophatter, Gilt, Poshmark, JollyChic, Lamoda, Lazada, Zalando, Tokopedia, Mobikwik, SlickDeals, Kmart, Mercari, Carousell and Wayfair.
Results show that retail app downloads in the first quarter of 2017 exceeded those in the fourth quarter 2016. This was observed even if, historically, the last quarter is the strongest quarter for retail and the first quarter is the weakest.
The strong growth in retail app downloads was attributed to the always-on and by-your-side presence of mobile devices, the decline of retail foot traffic and the ability to compare prices and showroom with mobile.
Further, the improvements in mobile targeting technologies which enable retailers to target prospective users with KPI-based metrics to ensure that they’re spending money on profitable users have undoubtedly contributed to the growth of Retail App usage.
Some of the reasons behind the growth of retail apps can be found in YouAppi’s work with Tophatter. By running 90-second auctions for users to win deals 80% off on jewelry, electronics, beauty and fashion, Tophatter has created an entertaining marketplace which is bringing an exciting shopping experience to retail.
To make user acquisition both precise and cost-effective for Tophatter, YouAppi is able to deliver users according to their Cost for First Purchase KPI, ensuring that Tophatter is acquiring profitable users.
By reaching and exceeding Tophatters Cost for First Purchase KPI goals, YouAppi is granted an open budget in order to optimize campaign performance. YouAppi delivers new users for Tophatter predominantly through Video apps as well as Utilitity apps, Messenger apps and Keyboard/Emoji apps.
“Commerce is going mobile to enable shoppers to buy what they want, when they want and for the price they want while enabling retailers to more cost-effectively acquire shoppers using performance-based metrics,” said Moshe Vaknin, CEO and co-founder of YouAppi.