Starbucks expands digital platform in Hong Kong and India
Starbucks is extending its digital mobile platform to China and the Asia-Pacific region by launching he Mobile Order and Pay program in Hong Kong and the mobile app system in India.
Tata Starbucks Private Limited introduced the Starbucks India mobile app across the country so users can pay for in-store purchases and earn Stars through the loyalty program using their mobile device.
This made Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program.
“This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country,” said Sumitro Ghosh, ceo, Tata Starbucks Private Limited.
The app allows customers to register for the My Starbucks Rewards program, track their rewards, manage their accounts, and gain access to new product information.
Meanwhile, Starbucks Hong Kong launched Mobile Order & Pay, a new feature of the popular Starbucks Hong Kong mobile app, on March 11. Starbucks is the first retailer in Hong Kong to launch mobile ordering feature combined with a deep loyalty program.
The new feature allows customers to choose a store from a map, browse, select and customize beverage and food items, including the option to modify size, number of espresso shots and dairy selections, view the estimated pick up times, and pre-pay for the order.
“Hong Kong is one of the busiest cities in the world and our customers have a very high expectation of convenience,” said Norbert Tan, executive director, Starbucks Hong Kong and Macau. “Starbucks is committed to exploring digital innovations which deliver meaningful value and convenience that enhance the Starbucks Experience.”
The Mobile Order & Pay feature will be accessible through an update to the Starbucks Hong Kong mobile app.