Rakuten combines offline, online services at Japan bookstore

When STORY STORY, a combined bookstore, café and variety store complex opens at the Odakyu Department Store Shinjuku Main Store on April 24, Rakuten Inc. will be offering not just eBooks but a variety of services that combines online and offline to help revitalise bookstores.

At the store, customers will be able to enjoy eBooks on the more than 20 Kobo eBook readers and Kobo Arc 7HD tablets available for use in the store. Meanwhile, the café within the store will offer a range of popular sweets from Rakuten Ichiba, which customers can also take home. 

Visitors to the café can use their R-Point Card to earn and spend Rakuten Super Points when paying and will be able to earn Rakuten Super Points when visiting the store by using Rakuten Check, a free app offered by Spotlight Inc., a member company of Rakuten Group.

Meanwhile, out of stock books can be ordered and may be delivered to the customers’ home in one day, instead of the standard three-day wait time.

To date, Rakuten has undertaken a variety of different initiatives in cooperation with other companies out of a desire to revitalize bookstores and the publishing industry. 

Rakuten said it will continue to lend its support to creating appealing stores that an ever greater number of customers will visit by harnessing Rakuten Group services at them in the future.

STORY STORY is located at the tenth floor of Odakyu Department Store’s Shinjuku Main Store in Tokyo.