Pico launches one-stop exhibitor service platform for SMEs

Pico Far East Holdings Limited has launched E3 (Easy. Events. Exhibition), a one-stop O2O exhibitor service platform targeted at SME exhibitors.

E3 is a one-stop O2O platform adopting an innovative ‘Convention and Exhibition Internet+’ approach. It is aimed at matching exhibitors, designers and fabrication contractors in a unified digital space. E3 (www.e3-expo.com) was created to facilitate a seamless, cost-effective and higher-ROI end-to-end process for the large SME customer base.

E3 is the platform’s second initiative catered to the unique needs of SMEs, following the establishment of P3 Space, a start-up incubator based in Shanghai.

The recently-released Annual Report on China’s Exhibition Economy shows that the exhibition industry in China will continue to enjoy steady growth. Trade shows and exhibitions are major avenues for small- and medium-sized enterprises (SMEs) to explore new business opportunities. E3 exists to bridge the purported gap between the needs of these SMEs and the services currently available on the market.

What the platform provides

E3  will handle the entire process from request submission, selection of service providers’ pitches and contract signing, to trial and on-site fabrication. Users can also view and update the progress of their projects through their accounts on the platform.

The platform will also connect exhibitors, designers and fabrication contractors by harnessing the power of big data for events and exhibitions as well as project bidding. Exhibitors can compare quotes and choose the ideal solution for their budget and objectives. E3 also provides approximately 1,000 free design templates for exhibitors which can be used as references or as a source for quotations.

E3 also aims to improve the transparency of the exhibition stand design and production process. The platform helps save time and reduces costs for all three parties, making managing events and exhibitions more efficient and effective. E3 is responsible for ensuring service quality by fully supervising the platform.

The E3 team consists of specialists with extensive experience in the exhibition industry as well as professionals with strong start-up entrepreneurial, finance and technology backgrounds, according to the company.

The platform also leverages the Pico Group’s expertise and resources to provide high-quality services to exhibitors and increase business opportunities to designers and fabrication contractors.