P&G invests US$100M to boost digital capabilities in Singapore

Procter & Gamble, in partnership with the Singapore Economic Development Board, opened its first digital innovation center in Singapore, investing over US$100 million over the next five years to support this E-Center.

The E-Center is P&G’s first outside the United States and will be pivotal to its undertaking of end-to-end digital innovation across three core areas — supply chain management, e-Analytics and e-Business.

In the area of Supply Chain Management, termed “i-Supply”, the E-Center will focus on transforming P&G’s supply chain end-to-end, enabling greater accuracy, visibility and more efficient processes.

The e-Business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models.

Through its focus on e-Analytics, the E-Center will also leverage predictive analytics and big data to optimize product distribution and marketing strategy.

With the launch, P&G will be training 40 employees in the first year to take on digital-related roles in these three capability areas. Through the E-Center, P&G will also expand its partnerships with local small and medium enterprises (SMEs) and start-ups to strengthen digital capabilities and co-develop new digital solutions.

“Through digital innovation in supply chain management, e-Analytics and e-Business, the center will drive transformation of P&G’s operations in the region,” said Beh Swan Gin, chairman of the Singapore Economic Development Board. “This will in turn create new jobs in fields such as data analytics that are aligned with Singapore’s efforts to strengthen our digital capabilities.”

To bolster the inauguration of the E-Center, P&G also hosted the second edition of its leadership development program — P&G Leadership College — for SMEs in collaboration with SPRING Singapore.

First established in 2014 as part of the Partnerships for Capability Transformation (PACT) initiative, the P&G Leadership College aims to foster mutually beneficial collaborations between large organizations and SMEs through projects involving knowledge transfer, capability upgrading, co-innovation and test-bedding of innovative solutions.