P&G establishes e-Center in S’pore to help strengthen digital capabilities of SMEs

Procter & Gamble, in partnership with the Singapore Economic Development Board, has established its first digital innovation center in Singapore alongside guest-of-honor, S Iswaran, Minister for Trade and Industry, announcing an investment of over US$100 million over the next five years to support this E-Center.

Through the E-Center, P&G will also expand its partnerships with local Small and Medium Enterprises (SMEs) and start-ups to strengthen digital capabilities and co-develop new digital solutions.

To bolster the inauguration of the E-Center, P&G also hosted the second edition of its leadership development program - P&G Leadership College – for SMEs in collaboration with SPRING Singapore.

First established in 2014 as part of the Partnerships for Capability Transformation (PACT) initiative, the P&G Leadership College aims to foster mutually beneficial collaborations between large organizations and SMEs through projects involving knowledge transfer, capability upgrading, co-innovation and test-bedding of innovative solutions.

The half-day training program this year saw over 30 business leaders in attendance. They gained access to skills and insights around digital and e-commerce from speakers of leading tech companies such as Ematic Solutions, Google, NTUC Fairprice and Uber.

“We encourage SME leaders to learn from successful organizations like P&G in enhancing their capabilities,” says Ted Tan, Deputy Chief Executive, SPRING Singapore. “We hope that the sharing of knowledge and experience at this year’s program will result in business model transformation and the pioneering of more innovative digital solutions to help Singapore SMEs be regionally or globally competitive.”