Making a play for Singapore’s robo advisory millions: Page 3 of 3

Keir Vesivali, CEO and Co-founder, Smartly

Robo advisory prospects for 2017

The millennial population in Singapore is estimated at 1.2 million, and its influence is impacting how banks and telcos now market their products and services. This is an area that Smartly wants to get an early start and plans to invest in marketing dollars to get the word out.

“I think it is clear that the space is changing extremely fast and I believe that at one point more and more people will start looking at the big players and start asking them what is next for you? Incumbent financial retailers must start taking some bold steps and start innovating their legacy systems.

“I’ve been waiting for some time now to see who might be the first in taking the leap and seeing DBS launching their digital bank in India is good sign of that happening. Personal financial investing and robo advisory services will become more and more normal for the end user and we’ll definitely see these platforms get smarter and more complex,” he predicts.