Integrated apps drive growth of mobile collaboration in APAC

Shipment of mobility licenses in Asia Pacific stood at 4.7 million units in 2013 and forecast to be growing at a CAGR of 9.5% through 2018, according to Frost & Sullivan.

The consultancy firm said in a new research that the Asia-Pacific enterprise mobile collaboration applications market is one of the fastest-growing segments of the unified communications (UC) space in terms of revenue and number of users.

Some five million users in the region frequently access enterprise email, messaging, voice and conferencing applications on mobile devices. While email and messaging continue to dominate the market, voice and conferencing solutions is expected to drive overall growth in the mobile collaboration applications space.

“The popularity of the BYOD trend in the enterprise environment, along with the rapid penetration of smartphones and tablets, has brought enterprise mobile collaboration into a new stage in Asia Pacific,” said Shuishan Lu, ICT research analyst at Frost & Sullivan.

“These mobile collaboration applications are quickly becoming a key component in enterprise UC deployment instead of being merely an add-on to desktop-based systems,” said Lu.

The analyst added that while price sensitivity and enterprise network concerns currently slow down the wide-spread adoption of advanced software, the market will benefit from declining price trends when the per-user-based licensing schemes kick in.

Also, the increasing availability of affordable high-speed mobile data network will also boost usage among enterprises in Asia Pacific.

UC vendors, together with their channel partners, can drive up the sales of user-based licenses by offering bundled mobility features as well as better developed systems with advanced functionalities.

Multiple applications on a single unified mobile client will become easier for enterprise IT departments to deploy and more convenient for corporate users to access.

“In the future, the hybrid model consisting of both premise-based solutions and cloud services will become more popular,” said Lu. “More enterprises are looking to move certain UC solutions such as mobile messaging and conferencing into the cloud platform while keeping premised based email applications for security and compliance reasons.”