Consumers, businesses cite advantages of Digital Cohesion

Business and consumer users see “digital cohesion” as an inevitable, positive societal development, according to a survey of IT decision makers (ITDMs) sponsored by Juniper Networks.

Juniper commissioned Loudhouse Research to survey more than 4,800 consumers and senior IT decision makers (ITDMs) in Australia/New Zealand, China, France, Germany, India, Italy, Japan, Malaysia, the Netherlands, Singapore, South Korea, Spain, Sweden, United Arab Emirates, the United States of America, the United Kingdom.

The survey was conducted in January 2017 and comprises more than 100 ITDMs and more than 200 consumer respondents per country. 

Results show that consumers anticipate it will bring certain advantages, ranging from improved community infrastructure with more responsive, effective emergency services to more efficient use of personal time, improved education and learning capabilities, lower living costs such as greater home energy efficiency and more informed decision-making. 

Business respondents say digital cohesion will deliver advantages including increased productivity, improved budget efficiency, new workforce management models and business service innovation.

Juniper believes that, with mobile devices serving as data collection points to drive mega-services, telecommunication service providers will need to re-examine the way they architect their networks in order to support this era.

The survey also highlights that consumer and business respondents have concerns about security and compliance around mega-services. It also indicates these concerns will be significantly more influential than design and aesthetic preferences on user behavior and brand choices.

These findings suggest that trust is non-negotiable for users and a thoughtful, proactive approach to security provisioning within these mega-services is paramount.

Among business respondents in Singapore, 92% expect business services innovation to result from Digital Cohesion, and 88% expect it to enable flexible new workforce management capabilities.

When considering the biggest commercial benefits resulting from Digital Cohesion, 62% of business respondents in Singapore cite increased automation and control capabilities and 66% cite increased productivity.

Further, 59% of business respondents in Singapore also expect Digital Cohesion to deliver improved customer experience within their organizations.