ad2games wants a piece of China marketing action

Image credit: iStockphoto by Getty Images

Game marketing is becoming hugely popular in China as CMOs pour ad dollars to build engagement, increase brand loyalty and increase conversions.

Now gaming marketer ad2games wants to join in the boom by expanding its presence in the lucrative market.

The company, who has already built a strong presence in various Asian countries, believes that expanding into China, where 12% of its business originates, is “the next logical step” in a press release.

ad2games’ first step is to establish a new office in Shanghai to service its current customers.

The office will also help the company increase its local presence in China and target local players looking to enter Western markets.

“We are paying tribute to the fact that Asian companies like Youzu, Netease, R2Games, and NGames are creating more and more products specifically for Western audiences and are looking for the best way to market them,” Albert Schwarzmeier, CEO of ad2games said in the press release.  

“We are anticipating great potential especially in China, and we are planning to tap into it by expanding our local partnerships,” he added.

Based on in-house-developed, unique solutions and technologies, ad2games offers tailored and measurable branding campaigns, helping to increase direct revenues and winning loyal players for their products.

The company achieved profitability in the 2016 financial year and is now looking to expand globally.

More than 150 international games industry clients, such as Kakao Games, Innogames, Gameforge, Youzu or Wargaming, use ad2games’ products and services.

Further reading:

7 key factors to make your loyalty program successful

Adtech firm Amobee spends US$310m on Turn

Winter is coming as adtech and martech converge