Using social media monitoring to capture opportunities

Nestlé Oceania is a fast-growing arm of Nestlé, the world’s largest food multinational by revenue. The regional subsidiary encompasses Australia, New Zealand and the Pacific Islands, and employs more than 5,000 people in over 70 offices, factories and distribution centers located across its Oceania region.

 

Nestlé Oceania wanted to better understand what was being said about its key brands on social media, and aimed to better connect with its customers and be on the front foot in dealing with any negative perceptions of its products.

 

It turned to Accenture which leveraged cutting-edge applied its social media monitoring capbilities to help Nestlé Oceania better understand its share of voice, run more effective campaigns, support the creation of a new social media centre of excellence and proactively resolve emerging issues.

 

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