Cover-More Visualizing the ROI of social

For an Australian-owned global travel insurance and assistance group, Cover-more provides insurance coverage to over 1.6 million travelers worldwide. It also manages more than 70,000 insurance claims and helps more than 42,000 customers with emergency assistance.

Part of its value proposition to customers is keeping tab of the social pulse and making sure customer feedbacks are accurately quantified and measured. More important, however, is providing a snapshot of its social media presence to the board of directors. Its Social Media Command Center also needed to give a real-time feel to reporting and automate the process, as well as prove the ROI of its social media efforts to stakeholders.

Download the case study to learn how Cover-More elevated the value of its social media team companywide.

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