EMC Corporation and FatWire Software, provider of Web Experience Management (WEM) solutions, announced that they will jointly offer solutions for Web experience and brand management to help customers create engaging online experiences and ensure brand consistency.

Experian, the global information services company, today published best practices for companies in Hong Kong and China that are planning digital marketing campaigns during the Chinese New Year period.

While experimenting with public social media and marketing campaigns is an essential first step for most businesses, simply having a presence on Facebook or Twitter does not mean you have a true social media business strategy. Analyst, entrepreneur and management consultant Allen Bonde outlines 10 steps to a practical social media business strategy.

Denis Pombriant, Founder and managing principal, Beagle Research Group, LLC talks about how on-demand technology is changing the face of marketing.

Epsilon has acquired new clients in Taiwan, signalling momentum in one-to-one marketing as businesses seek more effective solutions to engage customers and grow their market share during the economic recovery.

New Consumer Poll by CMO Council and InfoPrint highlights the need for more precise and relevant messaging to drive consumer satisfaction and loyalty.

Experian's Customer Lab gives organizations the test-and-learn capabilities and flexibility to prove marketing ROI without any upfront capital expenditure

Expert Martha Rogers explains why businesses need to focus on the lifetime value of a customer, not the value of the current transaction.