



The latest report from Symantec’s MessageLabs indicate that spammers continue to harness the vulnerability of Internet users to believing messages related to recent occasions by sending messages that contain promo offers for pharmaceuticals, fashion accessories, and watches, among others.
At the risk of inconveniencing some users, Google has moved its Gmail to a more secure protocol. The timing of the action is seen as a response to Chinese hacking attempts against the online mail service.
E-mail marketers should take a second look before sending out their promotional emails, for a poll from a marketing council suggested that consumers are slowly defecting from brands that send irrelevant email to their inboxes.
New Consumer Poll by CMO Council and InfoPrint highlights the need for more precise and relevant messaging to drive consumer satisfaction and loyalty.
Communications is beginning to shift from email to social networking sites. F-Secure warns users of the security risks involved in communicating via social sites like Facebook and Twitter.
Analysts believe that Google Wave will eventually become part of Google Apps, with its power as an open source collaboration technology prototype that combines email, wikis, blogs, instant messaging and social networking capabilities with the goal of giving people the ability to communicate in real time.
Botnets now comprise 87.9% of all spam sent worldwide, with a newer botnet called Maazben experiencing rapid growth since last May, and Rustock doubling in size to establish a predictable spamming pattern, Symantec reports recently.
Grid computing solution provider Singtel Alatum has recently implemented an email security solution across all its Asia Pacific operations to ensure data security and integrity in the cloud.
Worldwide spam has surged by nine times and now makes up 86 percent of all emails, says Symantec.
Email cuts the time and cost of direct mail promotions



