



Firms use CRM solutions to manage customer information, but digging deeper into the mine could reveal something a lot more relevant than what companies already have.
Years after Lou Gerstner left IBM after successfully resurrecting the company, IBM appears, once again, on the growth acquisition path. But its recent acquisitions suggests that the company may be shifting to enterprise applications. Is IBM entering the hotly competitive CRM software space?
To improve the productivity and effectiveness of business analysts, organizations should continue to expand the breadth and depth of their data warehouses, which will reduce the number of data sources that analysts need to access directly. They should also equip analysts with better analytical tools that operate the way they do.
In India’s recently liberalized life insurance market, fast-growing Max New York Life (MNYL), has adopted SAS technology to transform its efforts to strengthen customer retention and cross-selling to a tightly segmented customer base. With SAS as the heart of its marketing process, Max New York Life has access to the right data, the right models, and the right execution. As a result, high-margin revenue from cross-selling has tripled.
Japan-based Oita Bank has selected SAS and Teradata to help revitalize its business intelligence capabilities. With the help of SAS Marketing Automation, Teradata Active Enterprise Data Warehouse platform, and the Teradata AccessNavigatorWeb query tool, Oita Bank can store six times the previous volume of data and process that data three times faster.
TIBCO Software Inc. recently announced the general availability of TIBCO Silver Spotfire, a fully functional on-demand offering designed to enable users to create, publish and share custom dashboards or reports for business analytics and business intelligence (BI) in the cloud.
BUSINESS INTELLIGENCE is touted as one of the emerging technologies that will transform enterprises across the world, but many companies have proven that data churned out by BI systems can also be offered to consumers as well, and for a fee.
This short study examines the views of companies who have identified a need to improve business agility and decision-making processes by giving more users access to business intelligence tools.
In this study, Forrester researches and analyzes requirements and specific use cases for one type of controlled and managed self-service BI application.
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs, courtesy of IBM, focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.



