media
Barnes & Noble Inc. and Microsoft recently formed a strategic partnership to accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.Full Story
Many businesses still have questions about how to implement social media initiatives and where the contact center fits in. This article offers some proven guidelines for managing a social media strategy, and making social media the ultimate communication channel for business.Full Story
Growth of the online classifieds market in Australia dipped 6 percent from 22 percent in 2010 to 16 percent in 2011, the new research from Frost & Sullivan showed.
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About six out of every ten (59%) of Australians have stopped engaging with four or more brands as a result of poorly targeted communications, a new research has bared.
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As a result of poorly targeted communication, 47% of Hong Kong respondents have stopped engaging with four or more brands, new research global information services company Experian showed.
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Large companies in Asia-Pacific are more aggressive adopters of cloud applications than their regional counterparts in Europe and the US, a new global study from Tata Consultancy Services reported.Full Story
Marketing executives recognize the critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.Full Story
comScore recently launched a new measurement tool for validating digital advertising delivery.Full Story
If technology can be said to have done one thing during the year of 2011, the author argues it has given people a voice of real purpose.Full Story
In the chaotic world of data explosion, consumer's obsession with social media, proliferation of communication channels and devices, and constantly shifting consumer demographics, organizations are facing complex marketing challenges. An IBM study shows the way for marketers.Full Story
Social networking is the most popular online activity worldwide, with nearly 1 in every 5 minutes spent online by Internet users globally, data from comScore Media Metrix showed.Full Story
Poor mobile and application performance is preventing Asian companies from taking advantage of the opportunities being provided by increased mobile access.Full Story
Majority of Singapore and Malaysia users are experiencing slow or unreliable mobile and application performance, reveals two surveys on consumers’ mobile Web experience.Full Story
Singapore Telecommunications Ltd. (SingTel) has launched Singapore's first e-book service to offer the works of Singapore writers, as well as study guides and educational books for local primary and secondary school students. Full Story
Independent retail analyst Verdict Research said in a new report that the home entertainment market is largely affected by consumer reluctance to spend as a result of piracy, free access to streaming services, apps and casual online games.Full Story
H3C designed 2 new high-speed digital networks for Hong Kong-based Mandarin Chinese and Cantonese television broadcaster Phoenix TV to support a rapidly expanding digital content production operations.Full Story
Organizations and Internet users can expect an escalation in targeted attacks, growing social-media threats and an increase in mobile malware in 2012, bares a threat predictions report. Full Story
Yahoo!, Microsoft Corp. and AOL have announced agreements that should dramatically improve the process of buying and selling premium online display inventory.Full Story
Through an exclusive third-party alliance with InsightXplorer, comScore is bringing its digital measurement products and services to the Taiwan market.Full Story
Managed by the Nanyang Polytechnic (NYP), the new Games Solution Center (CSC) in Singapore will provide ready access to game development tools and will strive to lower barriers to entry for game developers.Full Story
