Webtrends release mobile analytics tool

By CRM Management Editors | Feb 8, 2010

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Webtrends, an enterprise customer intelligence company, announced the release of Webtrends Mobile Analytics. Webtrends Mobile Analytics gives anyone working with mobile content and marketing programs the ability to measure and quantify how customers are engaging with both mobile web sites and mobile applications.

“We are proud to introduce our industry’s most powerful and flexible mobile analytics offering, built on the Webtrends Analytics 9 platform,” said Alex Yoder, CEO, Webtrends. “Webtrends Mobile Analytics provides our customers meaningful insight into the adoption and effectiveness of their mobile assets. Business on the web is synonymous with business on a mobile device, and Webtrends will help you measure and optimize your mobile assets and applications alongside the rest of your customer intelligence data.”

Webtrends Mobile Analytics provides reporting and analysis tailored to your business objectives while taking into account the unique challenges of the mobile medium. With Webtrends Mobile Analytics marketers, designers and executives alike can create and track any number of metrics specific to their business; understand, measure and therefore influence all drivers of traffic to mobile sites, including paid advertising, other web properties and social media tools and networks; enhance customer experience based on precise monitoring of mobile navigation patterns; prioritize site design decisions based on detailed insight about the mobile devices customers use; and understand how mobile investments contribute to broader marketing programs by integrating mobile, standard web and other online data