Home » Tips » CRM Sales and Marketing , customer , Marketing » Tip: Customer lifetime value vs. current value

Tip: Customer lifetime value vs. current value

Tip: Customer lifetime value vs. current value

Tags:
  lifetime value  marketing

By Martha Rogers for SearchCRM.com | May 19, 2009

Login / Sign Up (free) to View the Full Article
         Sign Up
Expert Martha Rogers explains why businesses need to focus on the lifetime value of a customer, not the value of the current transaction.

Add comment

Comment
Post a Comment
The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Similar

Related Articles

Recent popular content

Most Read

  1. Cloud pretenders

  2. ITIL boosts infra outsourcing

  3. Singapore firms pussyfooting on social media: survey

  4. Hong Kong's rich the wealthiest in Asia: survey

  5. 1 in 4 SG companies trust IT security cloud, Symantec survey finds

Bluecoat EMC
Datacraft GENESYS HITACHI IBM
       
SAP SAS Sybase Symantec
       
Quest Software Progress    


Newsletter