Sybase expands mobile CRM portfolio

By CRM Management Editors | Mar 8, 2010

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Sybase 365 has recently expanded its portfolio of mCRM tools and services, enabling enterprises to engage customers throughout the entire customer lifecycle, using the mobile channel.
 
In a recent global study commissioned by Sybase 365, when asked to identify the services they would most value, 40% of respondents said receiving offers and coupons delivered by mobile.  This was the second most desired choice, after emergency alerts (55%) with buying cinema/theater tickets via the mobile in third place (39%).

Expanding its robust mobile marketing and mobile messaging services, Sybase 365 enables Enterprises to drive mobile coupons, mobile loyalty programs, enable mobile payments, and undertake customer research via the mobile device,  across a single platform, increasing insight into consumer preferences and improving customer acquisition, retention and loyalty.

The mobile payments component of the solution supports a wide variety of mobile and POS payment systems, providing brands and retailers with easy and convenient payment, redemption and transactions options, to maximize their marketing campaigns.

“Delivering a more sophisticated portfolio of Enterprise Services will help brands and retailers engage with consumers throughout the customer lifecycle, from creating awareness to acquisition/purchase, post customer support, evaluating customer purchase behaviours and driving repeat business through a complete end-to-end solution,” said Marty Beard, President of Sybase.  “Enterprises are better able to make the best use of their marketing budgets while continually enhancing the customer experience, and driving sales and customer loyalty.”