SugarCRM is bringing together CRM thought leaders from around the world at its 6th annual SugarCon event in San Francisco, April 23-26. Guy Kawasaki, co-founder of Alltop.com, founding partner at Garage Technology Ventures and columnist for the Open Forum of American Express, will be the keynote speaker.

With the theme, “Explore the Possibilities of CRM,”  speakers will present thought-provoking sessions that inspire the audience to dig deeper into the CRM discipline.

Other speakers include Paul Greenberg, author of "CRM at the Speed of Light" and president of The 56 Group, LLC; Esteban Kolsky, principal and founder of ThinkJar, an advisory and research think tank focused on customer strategies; Dr. Natalie Petouhoff, social media executive education program director at UCLA, Anderson School of Business, and adjunct professor measurement of PR and marketing at Annenberg School for Communication & Journalism, University of Southern California; and Larry Augustin, CEO of SugarCRM.

The event will have seven breakout tracks that tackle beginner through advanced CRM topics – CRM 101, CRM and the Cloud, CRM and the Cutting Edge: Mobile, Social Business, Solving Business Problems with the Sugar Platform, Shortcuts Through the Sugar Exchange, and Sugar U. (Sugar University).