New system synchronizes Philippine trade and investment promotion

New system synchronizes Philippine trade and investment promotion

By eGov Innovation Editors | Feb 7, 2012
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The Department of Trade and Industry (DTI) in the Philippines has synchronized the country's trade and investment promotion activities of the government through its newly launched Global Marketing and Intellgence System (GMIS).

“Beyond the gains in efficiency, the ultimate objective of these changes is to have an effective structure that can support our local industries in expanding their markets and bring new investments in priority areas,” Trade and Industry Secretary Gregory L. Domingo said during the launch of GMIS.
 
Domingo explained that the GMIS will cluster DTI offices into logical groups and working together with other government agencies in a coordinated way. “This can also be realized through the increase in collection and analysis of competitive information that will be made accessible to everyone,” he added.
 
To  run the GMIS, eight geographical and strategic Global Marketing and Intelligence Teams (GMITs) were created. These teams include:  Americas (North and South America), Europe (including Scandinavia, Russia and states from the former Union of Soviet Socialist Republics), Middle East and Africa, South Asia (members of the South Asian Association for Regional Cooperation), ASEAN and ANZ (Association of Southeast Asian Nations, Australia, New Zealand and territories in the Pacific), East Asia (Japan, South Korea and Taiwan), China and SARs (mainland China and Special Administrative Regions, namely Hong Kong and Macau), and the Philippines.
 
The GMITs are composed of representatives from seven TIPG agencies: Bureau of Export Trade Promotion (BETP), Board of Investments-Investment Promotion Group (BOI-IPG), Board of Investments-Investment Servicing Group (BOI-ISG), Center for International Trade Expositions and Missions (CITEM), Foreign Trade Service Corps (FTSC), Philippine International Trading Corporation (PITC), and Philippine Trade Training Center (PTTC).
 
DTI Undersecretary for Trade and Investment Promotions Group (TIPG) Cristino  Panlilio explained noted that Department of Foreign Affairs (DFA) is biggest contributor to the GMIS in view of the limited number of DTI commercial offices abroad.

“The winning formula is to put everybody together with the objective of promoting the country as a whole and we are team Philippines,” he said.

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eGov Innovation Editors

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