New app integrates online customer conversations in social media
New app integrates online customer conversations in social media
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Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17.
It's first social application, "What's Popular Now", integrates Bazaarvoice customer-generated content into Buddy Media-powered brand pages and social media campaigns. Popular services based on customer conversations such as ratings, reviews, comments and shares are promoted within the application, which encourages users to scroll through and interact with the content and share their experiences with friends.
“This solution helps brands like Westin build their business and provide a better experience for their online communities. Creating the ability for people to communicate with each other at scale is what social media is all about,” said Michael Lazerow, CEO of Buddy Media.
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