Indonesia’s largest news portal detikcom has partnered with mobile advertising network InMobi to bring rich media mobile ads to its consumer base.
 
Detikcom has over 25 million page views per day and more than 2.2 million users on smart devices. Its growing mobile web user base has resulted in more and more digital content being accessed via mobile devices.

The InMobi-detikcom partnership covers all traffic to detikcom’s iOS and Android applications for both smartphones and tablet devices.
 
“Detikcom is dedicated to bringing best of breed technology and services to our increasingly tech-savvy, on-the-go users. Carrying up-to-the-minute breaking news to more than 2.2 million consumers on smart devices alone, we wanted a mobile ad network with the global reach and local market experience to provide the best brand experiences to our growing mobile consumer base,” said Gerry Leo Nugroho, Group Head of Marketing Service at detikcom.
 
Detikom is also one of the first publishers to bring HTML5 mobile advertising on such a large scale.

Recent InMobi research has shown that 82 percent of mobile web users in Indonesia are primarily or exclusively accessing the web via their mobile devices. In addition, more than half of mobile web users in Indonesia are comfortable with receiving mobile advertising and over two-thirds of these users have had their purchasing behavior influenced by it.

“With a ready consumer base, the market is ripe for mobile innovation. We are excited to be able to bring our interactive rich media offerings to local consumers at such a scale,” Phalgun Raju, Regional Director and General Manager - Southeast Asia, Hong Kong and Taiwan for InMobi, said.