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Hong Kong mobile giant CSL keen on SAS Customer Intelligence to drive actions

Hong Kong mobile giant CSL keen on SAS Customer Intelligence to drive actions

Tags:
  business analytics  competitive advantage  CSL  eCRM  mobile network  SAS

By SAS | Dec 14, 2009

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CSL believes that its competitive edge should be in delivering excellent customer experiences that are responsive and relevant, in addition to product and service differentiation. eCRM is seen as one of the key differentiators, which enriches CSL’s knowledge of its customers and supports its continuous competitive strategies.

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