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Customer experience measurement takes more than one metric

Customer experience measurement takes more than one metric

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  CRM  Customer experience management  customer loyalty  customer relationship management  customer satisfaction  Gartner  marketing communications  process improvement

By Barney Beal, News Director | Jan 25, 2010

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How do I improve customer experience. Ed Thompson, vice president and distinguished analyst with Gartner, discusses the challenges facing companies looking to strengthen the bond with customers.

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