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Cisco router marketing raises tech journalists' hackles
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PrintCisco router marketing raises tech journalists' hackles
By Martyn Warwick | Mar 12, 2010
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Overnight Cisco made a laughing-stock of itself in the technology media - by the ludicrous over-hyping of the launch of... wait for it... yet another router.
A couple of weeks ago I, along with many other hacks, got a personalised press release from Cisco. it said, "Martyn, ready yourself for Cisco to make an announcement that will forever change the Internet and its impact on consumers, businesses and governments."
"Aha", I thought. "This must be significant. Perhaps we are at last to have Cisco's much-vaunted "Consumer Strategy" explained to us. Perhaps there's some secret bit of new kit about to be revealed (like a rumoured set-top box) that really will 'forever change the Internet'".
But no, we had been fed snake oil. Tuning-in to Cisco's webcast yesterday afternoon we (eventually) learned that the company is as adept and shameless as any other in over-egging the pudding.
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