CMO Innovation

Should brands focus on growing online sales or concentrate instead on growing their network of physical stores? Lawrence Chia, the chairman of the...
New ad platform from Adobe seeks to simplify media planning and buying across TV and digital devices.
CMOs and agencies are demanding that Google introduce better control and offer more transparency for its programmatic ad platform.

INNOVATION OPINION

By Bruno Tay, Country Manager, Singapore, ICLP
By JP Durrios, VP & Managing Director, Marketing Services, Neustar
By Lawrence Chia, Chairman, Pico Group

KNOWLEDGE CENTRAL

Targeting mid-­‐size and fast growing companies, SAP claims its SAP Business ByDesign is designed specifically to help these companies grow and...
Five tips that will make the most of your social recruiting efforts and get better results.
Though sales directors feel confident they have the right technology and processes in place to hit their targets there is a prevailing opinion that...
One of the biggest changes facing buyers, users, and implementers of business analytics software is the shift to cloud solutions.
Cognitive capabilities, like those of IBM Watson™, are having a profound transformative impact on enhancing the customer experience.
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...