CMO Innovation

The Amazon way of sending multiple emails to customers would not work for the brand, concluded the company’s loyalty head. Instead, data analytics...
Why the latest change to Facebook’s news feed algorithm is bad news for brands with Facebook Pages, and what they should do about it.
Tito Costa shares his strategy for building Zalora from nothing to one of the leading e-commerce giant in the region. He talks about daring to do...

INNOVATION OPINION

By Darren Lim, Vice President, Pico TBA Consulting Group
By Smitha Virik, Integrated Marketing Communications Lead, Text100 Singapore
By Darren Lim, Vice President, Pico TBA Consulting Group

KNOWLEDGE CENTRAL

Brands are under greater pressures than ever, as online and offline marketing merge, and digital commerce becomes the mandate for driving profitable...
Pioneering companies are showing that it’s possible to understand each customer to such an extent that you can genuinely market in context.
Web content management (WCM) is a key technology that helps drive better, more relevant and engaging customer experiences; but not all WCM platforms...
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable...
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.