CMO Innovation

Companies that are investing in, and applying digital marketing are pulling away from those that are not, says Nate Smith of Adobe, as he shares...
The next wave of change is upon us, and trying to maintain the status quo is no longer an option, according to Adobe. As such, marketers need to move...
The name of the business should be short and easy to pronounce, and the logotype so catchy that even a child could easily draw it, says Serguei...

INNOVATION OPINION

By Daniel Cran, APAC Director, LogMeIn
By Laurent Dedenis, President, International Operations, Acumatica

KNOWLEDGE CENTRAL

This IBM report explores what the most successful CMOs, those dubbed Torchbearer CMOs, do differently to differentiate themselves from industry...
This paper discusses the advantages of an analytics-driven marketing platform that can provide marketers with the tools to tackle the opportunities...
With so many ways that customers can struggle with mobile websites and apps, e-businesses will need to take a disciplined approach to mobile Customer...
This Econsultancy report shows that while a majority of companies see themselves as leaders in CX consumers tell a very different story.
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.