CMO Innovation

At a recent round-table discussion with CMO Innovation, senior marketers shared their thoughts on topics such as how best to make sense of the...
Who are the people behind Facebook’s news feed algorithm, and what are they doing to ensure that we see what we want to see? We look at some of the...
The role of the modern marketer is evolving rapidly. At Microsoft’s “Future of Work” conference held last month, senior marketers and a CDO discuss...

INNOVATION OPINION

By Laurent Dedenis, President, International Operations, Acumatica
By David Dubois, Assistant Professor at INSEAD and Michael Peshkam, Founder & CEO, Xincus

KNOWLEDGE CENTRAL

Taking a journey-focused, outside-in approach to continuous CX optimization helps put the customer at the center of your business strategy, which in...
Many retailers are ignoring important online tools that can improve their close rate and act as a ‘last defense’ against shopping cart abandonment.
Companies who do not implement effective processes and technologies to make customer journeys across the variety of digital channels available as...
This CMO Innovation Guide explores the challenges and opportunities of marketing with analytics and provides insight with real world examples of how...
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.