CMO Innovation

Digital is the new currency in our hyper-connected world today, as senior marketers discussed how it is shaping their organizations, and the role of...
Facebook move aims to protect its ad revenue base; gives back more control to users on how they want to see ads.
New moves by publishers and martech companies to unseat Google in the adtech game is sparking new innovations. The ultimate winners will be adtech-...

INNOVATION OPINION

By Andrew Martin, Regional Vice President, Asia, Salesforce
By Madhusudhan Gurumurthy, VP, Product, Omni-Channel Media Platform, MediaMath
By Eli Schwartz, Director of Marketing, APAC, SurveyMonkey

KNOWLEDGE CENTRAL

Where are the smart CMOs investing their time and money to drive better customer engagement?
Digital is the new currency that enables business initiatives and marketing campaigns which may have been too costly or impractical in the past. As...
Brands are under greater pressures than ever, as online and offline marketing merge, and digital commerce becomes the mandate for driving profitable...
Pioneering companies are showing that it’s possible to understand each customer to such an extent that you can genuinely market in context.
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.