CMO Innovation

As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent, personalized and seamless customer...
So what are some of the top marketing teams in the world doing in the midst of the rapid changes that the age of digital is bringing about? CMO...
Marketing campaigns in most organizations are often run in isolation with little or no correlation to a central customer database. Kerry Reilly of...

INNOVATION OPINION

By Darren Lim, Vice President, Pico TBA Consulting Group
By Bruce Eidsvik, Senior Vice President, Genesys
By Rachael Bell, Head of Marketing, Asia Pacific, Middle East and Africa, BT Global Services

KNOWLEDGE CENTRAL

Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable...
New Forbes research reveals how brands and agencies are overcoming the collaboration roadblocks that get in the way of engaging customers and...
The seventh annual Marketing Budgets Report, published by Econsultancy and sponsored by Oracle Marketing Cloud, surveyed almost 500 company and...
This IBM report explores what the most successful CMOs, those dubbed Torchbearer CMOs, do differently to differentiate themselves from industry...
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.