CMO Innovation

Creating content for marketing programs accounted for nearly 8% of 2016 marketing budgets in the US. On the flip side, nearly half of buyers see B2C...
Leveraging data analytics enables marketers to course-correct, spot opportunities, and be more responsive to their customers. Patricia Siew of...
Singaporeans want a more personalized online shopping experience, and are willing to share more about themselves for it

INNOVATION OPINION

By Scott Anderson, Chief Marketing Officer, Sitecore
By Justin Chiah, Director and General Manager, South East Asia and Taiwan, Hewlett Packard and Aruba Networks
By Patricia Siew, Senior Marketing Manager, Tableau Asia Pacific

KNOWLEDGE CENTRAL

Brands looking to attract and retain consumers today need to ensure that their advertising messages and communication channels are fully optimized...
Vanson Bourne research reveals challenges brands face in delivering contextual commerce and the need for content and commerce to coexist in one...
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s...
Learn more about “context marketing” and personalisation, and how it is used to manage an end-to-end customer experience that builds your customer...
Cognitive capabilities, like those of IBM Watson™, are having a profound transformative impact on enhancing the customer experience.
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...