Salesforce adds AI to its CRM for better customer experiences

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Salesforce wants to make customer experiences more impactful with AI.

The CRM leader recently launched Einstein Artificial Intelligence that it claims is the complete enterprise CRM with AI.

Available to all its customers across all product lines, Einstein will make it easier for developers to add AI to CRM apps.

Also, the company announced Einstein Vision, which offers a range of APIs that developers can use to add image recognition and build AI-powered apps faster.

The company claimed that Einstein Vision would help businesses unlock insights hidden within photos.

“With Einstein, we are democratizing AI, enabling everyone to achieve new levels of productivity and accelerate growth, directly within the products they use every day,” Alex Dayon, president and chief product officer at Salesforce said in a press release.

One of the key selling points for Einstein is that it does not require the extensive coding for customization and data scientists to operate.

Einstein’s algorithms, built into Salesforce Intelligent Customer Success Platform, allows customers to tailor AI models to specific requirements.

The AI solution comes with a range of capabilities, including advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery.

All Einstein features are available for Salesforce customers. They include Sales Cloud Einstein, Service Cloud Einstein, Marketing Cloud Einstein, Commerce Cloud Einstein, App Cloud Einstein, Community Cloud Einstein, and Analytics Cloud Einstein.

Meanwhile, Einstein Vision aims to help developers to build AI-powered apps that discover insights from images.

Key features include Visual Search, Brand Detection, and Product Identification.

Salesforce noted that Air France-KLM, Seagate, and US Bank are already leveraging Einstein to improve customer engagements.

Further reading:

Two trends marketers need to watch out for in 2017

Why CMOs should not give up on traditional marketing channels

Will artificial intelligence replace CMOs?

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