Philippine Airlines signs up for Sabre’s AirVision Commercial Analytics
Philippine Airlines (PAL) will use AirVision Commercial Analytics in order to see daily revenue performance more consistently and accurately, according to Sabre.
This new solution simplifies and enables consistent decision making across several commercial planning divisions by bringing all the data to one place and in real-time.
When airlines collect data, they are challenged with deriving meaningful insights from the data. Commercial Analytics delivers unique and actionable insights that create a competitive advantage and allow airlines to make more informed decisions.
In today’s extremely competitive environment, it is critical that all commercial departments draw from the same information. This drives consistent actions across the sales, revenue management, pricing and partnership departments to maximize revenue opportunities.
“Sabre’s Commercial Analytics will allow Philippine Airlines to make more actionable decisions,” said Dasha Kuksenko, VP and regional general manager for airline solutions in Asia Pacific.
“This solution also enables the airline to maximize revenue, improve efficiency and productivity, while driving a competitive advantage. By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases,” said Kuksenko. “This gives the airline more insights into their customers’ purchase propensities and the ability to recommend actions to best suit the business needs of the airline.”
Commercial Analytics will help PAL optimize revenue per passenger instead of the historically used revenue per seat model – a key component of achieving total revenue optimization.
This real-time solution analyzes historical and future revenue trends through integrated air fare, ancillary product, and partner revenue metrics with predictive intelligence.
“This will provide us relevant insights to help us better understand our customers’ buying behavior,” said Dina May F. Flores, VP for revenue management at PAL. “This will help us attain our goal of becoming a five-star airline and a source of pride for Filipinos everywhere.”