Israeli mobile ad player Spotad enters China with VC funding
Rising ad tech star Spotad is entering China with a significant war chest.
Thanks to US$3.5 million Series A financing round led by Hong Kong’s VLTCM, the Israeli-born mobile ad startup is looking to be the first Western Demand-side Platform (DSP) to enter in China.
The company combines data from marketers and programmatic ad platforms with its machine learning system to create a DSP for buying mobile ads in real time.
It reportedly connects with all main Chinese ad exchanges, including Baidu, Alibaba, Sina, and Weibo.
When founded in 2014, Spotad looked to use AI to optimize mobile ad buying for advertisers and publishers.
According to the company, its proprietary algorithm “processes data in real time and optimizes towards downloads, purchases and events further down the funnel” to achieve better conversions and improved return on ad spend (ROAS).
While it promises better scalability, targeting and results, Spotad’s ability to get value and traffic across a broad range of metrics, including CPC, CPT, CPM, and CPI, will benefit CMOs struggling to navigate the fast-evolving, complex, still opaque and mobile-driven China market.