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Barriers to building customer loyalty with a card

Barriers to building customer loyalty with a card

Tags:
  American Express  digital wallet  mobile CRM  Octopus Card  Taggo  WAP technology

By Allan Tan | Jan 11, 2010

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A decade ago vendors were touting the arrival of the digital wallet using WAP technology. But technical and process barriers as well as security concerns failed to entice users to sign up for these digital wallets. This is changing today.

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